THE BRAND
THE BRAND
As a versatile Creative Director, Manager, Special Events/Project Coordinator, Stylist, and Content Creator, I specialize in developing and executing compelling visual and experiential brand narratives. I have directed the end-to-end creation of creative assets across campaigns, editorial photography, and branded merchandise, consistently reinforcing brand identity and seasonal storytelling. My strategic collaborations with renowned partner brands—such as Nike, Jordan Jumpman, New Era, Mitchell and Ness, Stance, Alpha Industries, and others—have resulted in cohesive visual content and product designs that elevate customer engagement and align with overarching business objectives.
I oversee the full product lifecycle for apparel, footwear, accessories, and collectibles—from initial concept and design through production and launch—ensuring high-quality, consistent delivery on time. By seamlessly blending strategic vision with hands-on execution, I generate multimedia content optimized for social platforms, significantly increasing brand visibility and supporting sales and marketing goals.
My collaborative efforts extend to a diverse array of esteemed partners and projects, including creative sources like the Brooklyn Museum's Creative Sources Exhibit, the Academy Museum of Motion Pictures, and prominent brands like Funko, Lego, Crayola, and Fanatics, as well as dynamic platforms such as TikTok. This multi-faceted role allows me to continuously innovate and elevate brand presence across various mediums and audiences.
THE BRAND| SPIKE’S JOINT
During the summer of 1990, Spike Lee opened Spike’s Joint in Fort Greenbrook, followed by Spike’s Joint West on Melrose and a kiosk at Baldwin Hills Crenshaw Plaza in Los Angeles two years later. These outposts became hubs for 40 Acres apparel, featuring designs inspired by Lee’s films—including varsity jackets, sweaters, T-shirts, and the infamous X hat, inspired by his monumental biopic of Malcolm X. Spike Lee’s influence permeates pop culture—transforming film, hip hop, sports, sneakers, and style over the past thirty years in an unparalleled way.
The creation of Spike’s Joint helped lay the foundation for what today’s streetwear brands aspire to achieve. Few are truly deserving of the title "iconic," and even fewer can claim to have ignited a global movement that continues to grow and evolve. Spike’s Joint embodies that movement—bold, outspoken, fearless, and innovative—values that have always defined Spike Lee, 40 Acres and a Mule Filmworks, and their collections. This legacy has led to collaborations with brands such as Alpha Industries, Stance Socks, Supreme, Funko, Sprayground, and many more.
As we look ahead to the next 30 years, we remain committed to pushing boundaries and inspiring future generations with the same spirit of originality and impact.
The Title | Creative Director/ Manager
WINTER 2025 CAMPAIGN
